SUZUKI FRONX Discount of 110,000 Baht in SUZUKI V CARE Campaign - Thairath English

Wallop Treerukngam, Executive Vice President of Suzuki Motor Thailand, revealed that following the launch of the special pricing campaign for the SUZUKI FRONX for SUZUKI FAMILY customers at a starting price of 599,000 baht from 1 September to 31 October 2026, the company extended offers through the SUZUKI “V” CARE campaign to assist customers affected by flooding. This includes an additional 10,000 baht discount for customers purchasing a new Suzuki vehicle who provide evidence as per company conditions, resulting in total discounts up to 110,000 baht for SUZUKI FAMILY customers and up to 90,000 baht for general customers and owners of other brands.

Thanks to offers covering both value and customer support, the SUZUKI FRONX has received continuous positive response, achieving sales exceeding 300 units per month over the past two months, with a peak of 323 units sold in October 2026. Moreover, during August–September 2026, the SUZUKI FRONX held a 5% market share in the B-SUV segment for internal combustion and hybrid vehicles, reflecting strong customer popularity and trust. Since its launch in September 2025, total accumulated sales of the SUZUKI FRONX have surpassed 1,704 units.

Regarding overall Suzuki vehicle sales from January to October 2026, cumulative sales totaled 3,241 units, including 1,374 units of SUZUKI FRONX, 1,296 SUZUKI SWIFT, 70 SUZUKI CELERIO, 335 SUZUKI CARRY, 83 SUZUKI JIMNY, and 83 SUZUKI XL7. The company continues to build customer confidence through products tailored to user needs and valuable offers, aiming to reach a total sales target of 5,000 Suzuki vehicles this year.

Suzuki understands the impact of recent flooding in Bangkok and various provinces nationwide, which has damaged property and increased expenses for customers. Some customers are still awaiting insurance claim assessments, while others are considering their readiness and budgeting for new vehicle purchases. To allow affected customers more time to consider and decide, reduce financial burdens, and provide easier access to daily transportation, Suzuki has announced an extension of the SUZUKI “V” CARE special offer campaign until 31 December 2026.

The trust customers place in the brand reflects Suzuki’s commitment to offering vehicles that meet needs in usability, performance, comfort, easy maintenance, and value for ownership. Suzuki provides various models to suit different uses and budgets, along with offers that increase opportunities for ownership. Suzuki aims for customers to receive products suited to their lifestyle and confidence in their long-term vehicle choices.

For the SUZUKI FRONX, product highlights go beyond pricing to include design that suits both city driving and long-distance travel. It features a 1.5-liter 4-cylinder gasoline engine, available in the base K15B engine and the upgraded K15C engine with dual injection technology paired with Suzuki’s exclusive Smart Hybrid Vehicle (SHVS) technology. This integrates an Integrated Starter Generator (ISG) and lithium-ion battery, delivering exciting performance with sharp acceleration and fuel efficiency, making every journey smooth and quiet.

The SUZUKI “V” CARE campaign reflects Suzuki’s intention to ease financial burdens on customers affected by flooding. It allows both SUZUKI FAMILY members and qualified general customers to exchange flood-damaged vehicles for new Suzuki cars. In October 2026, 21 customers joined the campaign—5 Suzuki owners and 16 owners of other brands—and are in the process of receiving their new vehicles. From September to October 2026, total Suzuki sales reached 741 units, with SUZUKI FRONX sales at 636 units, a 193% increase compared to the prior two months. The special offers alongside multiple model choices provide customers more options to select vehicles fitting their usage and budgets for daily and varied needs.

Despite ongoing flood impacts in many areas, Suzuki remains committed to supporting customers by extending promotional pricing and special offers for the SUZUKI FRONX, as well as assistance through the SUZUKI “V” CARE campaign. The campaign offers discounts up to 110,000 baht on new vehicle purchases, extended until 31 December 2026, ensuring broad access to these special deals and maximum benefits for all customers. Details include:

Choose special pricing starting at 599,000 baht or 0% special interest rate, plus up to 40,000 baht discount on accessories.

Choose special pricing starting at 619,000 baht or 0% special interest rate, plus up to 20,000 baht discount on accessories.

Choose special pricing starting at 649,000 baht or 0% special interest rate, plus up to 50,000 baht discount on accessories.

Choose special pricing starting at 669,000 baht or 0% special interest rate, plus up to 30,000 baht discount on accessories.

Choose special pricing starting at 699,000 baht or 0% special interest rate, plus up to 50,000 baht discount on accessories.

Choose special pricing starting at 719,000 baht or 0% special interest rate, plus up to 30,000 baht discount on accessories.

Note: All models include free first-year comprehensive insurance and 24-hour emergency roadside assistance for 3 years.

Additionally, customers affected by floods who wish to purchase a new Suzuki vehicle to replace a flood-damaged one can present proof to receive an extra 10,000 baht discount. This special discount applies to SUZUKI FRONX, SUZUKI XL7, and SUZUKI CARRY models until 31 December 2026.

Suzuki also prioritizes helping ease maintenance costs for flood-affected customers by offering a 30% discount on genuine Suzuki parts and chemicals when vehicles are serviced at participating Suzuki service centers from now until 31 December 2026. This discount excludes labor, batteries, spark plugs, tires, and accessories.

Wallop added that beyond competitive purchasing offers, Suzuki emphasizes customer care throughout the vehicle’s lifespan. With a network of 70 showrooms and service centers nationwide, expert technicians, and genuine parts management systems supporting all models sold in Thailand for at least 10 years after production ends, Suzuki also uses the S-Solution technology. This allows convenient access to repair information and progress tracking via the Suzuki Application and LINE Official Account, ensuring transparent communication alongside scheduled maintenance to keep vehicles ready and reliable, instilling long-term ownership confidence.

This campaign extension reflects Suzuki’s commitment to providing encouragement and reassurance to customers under the concept “SUZUKI Cause We Care – Beyond Care is Understanding Every Need.” Suzuki stands ready to support customers throughout their journeys, helping them overcome challenges and live confidently.

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