Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice

Kellogg’s substitutes ingredient with rice flour, as climate crisis affects availability of some grains

They will snap and they will crackle, but they may no longer pop, as Kellogg’s has removed rice from its Rice Krispies and Coco Pops cereals due to “changing weather conditions”.

Rice Krispies has been reformulated to use rice flour instead of rice, while Coco Pops now contain a blend of rice flour and corn flour instead of rice in order to maintain consistent quality. Kelloggs’ said the shift reflected how the climate crisis had affected the quality and availability of some rice and grains used in its most popular cereals.