Maldives launches 2027 tourism campaign-Xinhua - 新华网

MALE, Nov. 4 (Xinhua) -- The Maldives launched its global tourism campaign, "Visit Maldives Year 2027 -- Celebrate the Sunny Side," targeting international media and key travel trade partners at the World Travel Market London 2026, PSM News said on Wednesday.

The campaign follows President Mohamed Muizzu's declaration of 2027 as a milestone year aimed at accelerating growth in the country's tourism sector.

Minister of Tourism and Civil Aviation Mohamed Ameen said the campaign would promote Maldivian identity, heritage and hospitality while strengthening the country's position in the global tourism market and supporting local businesses.

Visit Maldives Corporation CEO and Managing Director Abdulla Yasir said the campaign would seek to create more inclusive economic opportunities by linking the country's luxury resort sector with local island communities and attracting more visitors from both established and emerging markets.

The multi-year initiative will include international roadshows, cultural showcases and targeted marketing campaigns aimed at expanding tourist arrivals and increasing community participation in the tourism industry. ■