Himachal vendor reveals how much he earns selling Maggi at Rohtang Pass

A plate of Maggi and a cup of tea proved to be quite a money-spinner at one of Himachal Pradesh’s most popular mountain destinations. A roadside vendor at Rohtang Pass reportedly clocked daily sales of Rs 14,000 to Rs 15,000 even during the off-season, when tourist footfall was relatively low.

The turnover came as a surprise to many after a content creator shared his conversation with the seller online.

The video was shared by content creator Harsh Chauhan, who visited Rohtang Pass and decided to ask a Maggi seller how much business he managed during the quieter months.

Chauhan narrated that he had asked the vendor, “Bina season ke hi bata do kitni kamai hoti hai (Tell us how much you earn even during the off-season)." According to the seller, he sold around 60-70 plates of Maggi every day, with each plate priced at Rs 100. He also served approximately 200 cups of tea at Rs 40 each, besides selling eggs separately. Going by these figures, the Maggi sales alone brought in Rs 6,000 to Rs 7,000, while tea added another Rs 8,000 to the daily turnover.

The figures prompted him to calculate the estimated daily sales in the video.

In the caption accompanying the clip, Chauhan pointed out that the vendor's reported turnover was particularly striking given that the tourist rush had not yet picked up. He also wondered how much the stall might earn during the peak season.

The content creator used the interaction to make a larger point about small businesses, saying, “Koi bhi dhanda kabhi chhota nahi hota (No business is ever small)."

Social media users were quite interested in the earning potential of roadside businesses, especially in the mountains.

While several users were impressed by the figures, others pointed out that the Rs 14,000- Rs 15,000 was turnover, not profit. Expenses such as ingredients, supplies, transportation and the challenges of running a stall in difficult weather at a high-altitude location would have to be factored in.

For tourists, the stall offered a familiar mountain-side comfort in the form of hot Maggi and tea. For its owner, the interaction offered a glimpse of the business that continued even during the quieter months.- Ends